Advertising on Google: What is Google AdWords and what is it for?
Google AdWords is basically Google’s advertising platform, which is divided into the search network and the display network.
The search network is made up of Google search sites and other non-Google search sites (such as AOL) that are associated with it.
Instead, the Display Network is a collection of more than a million websites associated with Google, videos and applications, such as YouTube.So with Google ads, we could create text, graphic or video ads and advertise on any of these sites and search engines, quickly, easily and paying only for the clicks obtained.
How does the Search Network work
First, we must configure the campaign, indicating things such as the budget allocated to it, the geographic segmentation and the language.
Then we must create the ads on the Google ads platform, we add all the advantages of your business and what differentiates it from your competitors.
Next we introduce the keywords or keywords, that is, those words or phrases for which your customers will search for your company and your products or services.
In this way, when someone performs a search using any of the keywords that we have entered in your Google ads advertiser ID, your ad will appear.
Google Ads Campaigns with lki international trust:
The creation of an ad, including title and description, is more than just to get the attention of the user, because what good is an ad when you get lots of clicks, but don’t get the conversions you need. One of the main aspects for a Google Ad is the user expectation called UX. A good ad banner will fulfill the expectation of the user and therefore create more conversions.
- Google Ads Remarketing:
One of the most efficient ways to create conversions is Ads Remarketing: This technology allows you to follow your leads around the web and provide user-specific offers based on their behavior and search history.
- Target Audience & Keywords:
Creating keywords to capture traffic from Google Search Engine Result pages is one aspect. But before setting up keywords and keyword groups through the Google Keyword Planner and Google Ad dashboard, thorough research about the target audience has to be conducted on different sources such as ESRI – the largest consumer database. Besides, your website analytics and CRM data will help even more to determine which keywords the campaign should also target. We categorize keywords in four different groups: Tier 1 (Highly Competitive Keywords with high Conversion Rates), Tier 2 (Highly Competitive Keywords with medium Conversion Rates), Tier 3 (Indirect/Opportunity Keywords with unexpected Conversion Rates), and GEO-based keywords.
- Landing Pages:
Where do you lead your users when they click on a Google Ad? The page must be designed solely for each Ad campaign and should not be just a page with conversion buttons such as “sign up” from your web presence. The landing page follows the corporate message and design of the Ad banner and can only be used as a successful converting tool when certain Google Guidelines are followed.
- Analytics & Monitoring:
Only a great analytics reports will provide lessons learned from which next Google Ads can benefit from. Key takeaways from past Ads campaigns are as important as the monitoring process of currently running campaigns.